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Manufacturing : Public Relations & Events Manager From May 2001 To April 2007
Duties
PR:
Setting targets & defining objectives
Developing & implementing PR, events & internal marketing strategies (above & below line)
Monitoring consumer opinion & conveying information to the board
Advising the board on communication problems, solutions & techniques
Handling all sponsorships & donations
Liasing with various business unit divisions to capitalise on various PR, event & internal marketing opportunities
Assisting business unit divisions & sub-brands with PR, event & internal marketing strategies
Assisting business unit divisions & sub-brands with brand management & retention of sales
Conduct market research / competitors research with regards to PR & events
Writing & editing press releases
Monitor all AA media coverage
Assist with PR strategies & media coverage for Autobay
Maintain highest possible media coverage for the AA
Assist with translating & editing all Afrikaans correspondence & marketing material
Media Liaison relationship building with all media
Updating of PR material for AA website
Translating & editing all Afrikaans correspondence & marketing material
Assisting with brand management correct use of corporate ID
Manage PR & Communication budget
EVENTING:
Full event planning
Setting targets & defining objective for all events, shows etc
Conceptualisation & presentation of events
Project management of all events
Admin pertaining to all events
Commissioning & organising all corporate function, golf days, product launches, year end functions, conferences, seminars, road shows (AAQA), sports events (race days) & product launches
Evaluate, commission & organise all exhibitions & shows
Manage & maintain events calendar
Ordering & controlling all corporate gifts & point of sale material
Manage & maintain events budgets
Client liaison corporate clients
Distribution of point of sale material to all channels with in the AA and corporate clients
INTERNAL MARKETING:
Setting targets & defining objectives
Define various channels of communication to staff
Identify various internal & external stakeholders
Develop & implement internal marketing plans & matrix per business units for new product launches
Assist business units with internal communications for various initiatives
Assist business units with internal marketing material for distribution to staff
Keeping staff informed of new initiatives & products
Transportation - Logistics - Freight : Managing Director - MD From May 1997 To Feb 1999
Duties
Fulfilled all company duties
Sales - Marketing : Marketing Consultant From May 2000 To May 2001
Duties
Maintain monthly desk budgets
Client Liaison
Candidate Liaison
Interviewing
Maintain customer database
Sales
Marketing
Advertising
General Admin
Recruitment of staff
Induction programmes
Disciplinaries
Securities : Public Relations Manager From March 1999 To April 2000
Duties
Organisation of all functions & events e.g. new product launches, exhibitions, & conferences
Develop, implement & manage marketing, communication & PR plans
Manage & maintain all Marketing budgets
Customer liaison both international & local
Writing & editing press releases
Media liaison
Co-ordination of advertising
General office admin
Maintain customer database
Marketing of products to automotive industry
Transportation - Logistics - Freight : Public Relations Manager From Jan 1995 To April 1997
Duties
Organisation of all functions & events e.g. launches, exhibitions, seminars, family days, all sporting days & new product launches.
Manage all sponsorships & donations
Manage & maintain all PR budgets
Customer Liaison
Co-ordinating all media liaison
Writing & editing press releases
Co-ordination of all advertising & materials
Manage corporate gifts
Assisting sales team
Design & production of all sales brochures & material.
Maintain corporate identity of company
General admin functions
Local & international liaison
Maintain customer database
Internal & external communication
Transportation - Logistics - Freight : Public Relations Manager From Jan 1995 To April 1997
Duties
Organisation of all functions & events e.g. launches, exhibitions, seminars, family days, all sporting days & new product launches.
Manage all sponsorships & donations
Manage & maintain all PR budgets
Customer Liaison
Co-ordinating all media liaison
Writing & editing press releases
Co-ordination of all advertising & materials
Manage corporate gifts
Assisting sales team
Design & production of all sales brochures & material.
Maintain corporate identity of company
General admin functions
Local & international liaison
Maintain customer database
Internal & external communication
Manufacturing tyres : Communication and Marketing Manager From April 2007 To June 2008
Duties
External communications strategy - develop, manage, execute & maintain strategies
regarding the product/service offerings, in line with the Marketing strategy, for the Passenger Car, Truck & Earthmover divisions
Responsibility for all external communication implementation : including media & non-media, advertising, events & corporate, including press & public relations activities
Implementation of these actions in the form of communication plans, supervision of their use
Develop, manage & maintain the marketing / communications budgets & measurement of their results
Definition of the marketing / brand plans develop, manage, execute & maintain (ATL & BTL)
Implement the advertising & promotion activities including print, electronic, TV & digital
Brand management promotion of brands / products - ensure consistency of brand image through all communications & in all marketing collateral
Assist in evaluating market reactions to, & perceptions of, advertising & promotional activities
Manage team players within the marketing department
Business Communication
Media & non-media communication supports for the marketing of products / services
Define & implement the Business Communication Plan for the year, definition of communications strategy, plans & tools according to business issues & objectives
Manage the communications actions so that they are consistent with the marketing position of the brand
Control of their production & implementation
Media & non-media advertising
Events - develop, manage, execute & maintain strategies
Conceptualization, management & implementation - Road shows, sporting events, product launches, conferences, seminars, incentive schemes, staff days etc
Merchandising
Support to dealers in the cooperative communication activities & related budgets
Corporate Communication
Define & implement the Corporate Communication Plan for the year, in relation with ZMA/Com, including Internal communication
Definition of Corporate Communication Plan & tools according to corporate issues & objectives
Control of their production & implementation:
Public Relations - develop, manage, execute & maintain strategies
Implement effective public relations campaigns & ensure a professional reputation is projected & maintained
Resolves media questions, requests & problems emanating from media interactions promptly & courteously
Media relations journalists - regular communication with the media.
Organize & co-ordinate press relations
Build relations with the press & keep an up-dated database of journalists / opinion leaders
Writing & issuing of press releases
Ensure consistency of external communications, the image & respect of the brand image
Brand management promotion of brands / products - ensure consistency of brand image through all communications & in all marketing collateral
Develop a crisis communication plan & process
Manage the media & communication agencies - communications briefs for the agencies of broad lines of marketing strategy & available studies
Follow the communications performance indicators - recommendation, implementation & monitoring of appropriate communication indicators (ATL & BTL)
POS signage - manage from A to Z POS signage projects for Michelin & BFG brands in coordination with sales
Product launches - define, coordinate & manage from A to Z the new products launching events & campaigns
Manage & apply the brand graphic rules - guarantee that all communications respect the brand image & graphic rules
Co-ordinate the internal communication tools & actions, with the support of the HR department - define the internal communications actions & tools in relation with ZMA & provide the inputs to produce regular internal informative bulletins
Coordinate & report the communications activities - facilitation & contribution to a network (country, central, other actors)
Manage & maintain corporate website content management, brand CI etc.
Skills matrix (experience)
Excellent internal & external communication skills
Fully bilingual in English and Afrikaans
Excellent organisational skills
Knowledgeable about the corporate world
Strategic business planning
Develop Communication, marketing, PR, events & communication strategies
Public relations
Event Management
Internal marketing / communications
Brand management
Marketing
Energetic
Assertive
Problem solving
Analytical ability
Decisiveness
Leadership qualities
Supportive
Team player
Work well under pressure
Multi task
Time management
Ability to get the job done
Spontaneous personality
Go-getter
Peoples person
Ability to create excellent relationships with all walks of life
Ability to communicate with all levels of management & staff
Project Management
Current & past positions always consist of projects that I have to develop, manage & maintain from a event to managing & maintaining a companys brand identity, launches etc.
Understanding a project & how to break work down into smaller activities
Risk analysis what the risks are & how to overcome or solve them
Budget per project
Ensuring a project plan is implemented as well as an evaluation process.
Quality Control
Follow all policies & procedures that are in place within a organization
Quality control of all communication & marketing material that are sent to external & internal stakeholders
Quality control of all corporate gifts, clothing etc maintain corporate identity
Training
Exposure to training has only been recent
Assist with material for induction programmes
Assist with training programmers for staff i.e. call centre new product launch, staff need to be informed & trained how to use or sell the product or service.
Event Management
Develop, manage & execute all new product launches
Develop, manage & execute all staff year end functions
Develop, manage & execute all conferences, seminars etc
Develop, manage & execute all golf days
Develop, manage & execute all sporting functions rugby, race days etc
Develop, manage & execute all shows/ exhibitions Rand Show, Indaba, Auto Africa etc
Develop, purchase and manage all branded clothing, promotional items
Low cost giveaways
Manage and maintain budgets
Public Relations
Media liaison media lunches etc.
Writing & editing press releases
Networking with industry related media
Marketing
Advertising collateral brochures, newsletters, ezines etc
Managing advertising campaigns
Managing experimental campaigns
Evaluate advertising opportunities
Define target markets & LSM groups
Evaluate ARs through all communication channels radio, TV, magazines, websites etc
Ensure company website is updated with current & relevant information
Product Management
Identify products, price, promotion & positioning of all products
Product life cycle
Correct target audience vs. correct products
Consumers needs
Competitors products
Market Research
Market dominance/share
Customer service index
Customer surveys
Brand audits
Competitor / industry analysis
Brand Custodianship
Maintain corporate brand identity
Work within the parameters of the brand & its identity
Quality control of the brand & what it stands for
Manage & maintain the corporate identity in the market place all marketing & communications needs to carry the same message as well as the same look & feel of the brand
Ensuring that suppliers & end users dont abuse the logo / identity
Sponsorship Management
Identify sponsorship opportunities that best benefit the organisation
Manage the relationship between the 2 parties
Internal Communications
Identify various channels of communication to reach all internal stakeholders
Quality control in terms of grammar, messaging etc
Assisting the business units with communicating to internal stakeholders
Monthly newsletters, posters in all departments, competitions, giveaways etc
Sales support
Design & print of posters, brochures, flyers etc
Producing various banners & signage for promotional use
Develop, manage & execute annual sales conference & team building days
Assist with sales promotions
Develop, manage & execute shows & exhibitions
Barter Management
Create various opportunities with various organisations that would benefit Michelin
Manage these relationships for optimum exposure & opportunities
Quality control in terms of the brand & messaging
External Communications
Quality control for all forms of communication in terms of grammar, messaging etc
Manage PR agency
Media liaison
Press releases
Approving Afrikaans material for members & corporate clients
Corporate Social Investment
This would include the likes of internal communications / marketing
Our sponsorship initiatives also form part of this
Customer Relationship Management
In contact with all of the organisations customers, ensuring we understand their needs, expectations & wants and ensuring that we meet these.
Networking with customers
Managing & arranging all customer events golf days, lunches, fun days, sporting events, media lunches, product or company launches, teambuilding, road shows etc
Agency Support
Quality control with all creative aspects of the brand Corporate Identity
Manage advertising opportunities adverts, advertorials & editorial
Negotiate with agency on editorial space in various print mediums
Computer - IT : Marketing Manager From 2011-6 To Current
Duties
To market the A.C.T brand effectively, both internally ane externally
Grow A.C.T market share by achievinv the respective3 vendor growth objectives that are aligned with A.C.T.s strategy
Handle all product / brand events as well as marketign and maketing spend
Marketing vendor campaign plans per vendor
Develop, manage and maintain the A.C.T website
Develop, manage and maintain A.C.T. social media and lead generation plans
Manage the marketing team consisting of a marketing assistant, product managers, community managers and HP priont station
Co-ordinate all marketing activites relating to Customer Growth projects, internal vendor awarness days, staff motivation days and staff wellness days, including the planning exectution, tracking and submission iof relevant claims
Develop and drive the A.C.T. communication strategy with the input from the A.C.T. board and vendors
Manage the product managers to ensure their objectives are being met
Manage the marketing assistant to ensure his / her objectives are being met
Manage the community manager to ensure his / her objectives are being met
Manage the graphic desgner and reception staff to ensure all objectives are being met
Total of 8 marketing staf to manage
Ensure that te product managers achieve their respective vendor budgets
Track and monitor vendor market shares
track and monitor vendor targets and rebates
Ensure that all marketing and communication strategies are achieved within budget and set the success of campagns
Ensure that regional allocation of marketing budgts are not excedded
Ensure that every A.C.T. employee clearly understands the A.CT. values, vision strategy and objectives
Ensuring that all marketing processes are documented and implemented successfuly
Assist the product and sales teams with their goals, increase sales, customer acquisition and customer retention
Build successful relationships internally
Regular team building events
General admin within the marketing department
Cotinuously build and reinforce the A.C.T brand through effective and relevant marketing strategies plans and communications
Develop exceptional customer and vendor relationships through marketing and service excellence
Ensure that every customer growth intiative is based on a sound return on investment justification
Market the performance through people culture within the A.C.T. to all employees,, ensuring that everyone comfortably understands th process
Ensure a culture of learning and development amongst the marketing team
Stray abreast of all key trends within the industry - use this knowledge gained to motivate and assist the management team in making use of these best practices for the improvement of the A.C.T. marketing strategy
Media sector : Channel Marketing Manager : Subcriptions From 2009-9 To Current
Duties
Brand custodian within the subscriptions environment
Support the Subscriptions Sales and retention strategy with a defined marketing strategy
Develops and executes marketing plans and programs, both short and long range, to ensure the profit growth and expansion of subscription products and/or services.
Increase consumer awareness of the products and drive consumer demands.
Plan and oversees the organizations advertising and promotion activities including print, electronic, and direct mail outlets.
Communicate with outside advertising agencies on ongoing campaigns.
Works with writers and artists and oversees copywriting, design, layout, and production of promotional materials.
Ensures effective control of marketing results and that corrective action takes place to be certain that the achievement of marketing objectives are within designated budgets.
Evaluates market reactions to advertising programs to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
Prepares marketing activity reports.
Conducts marketing surveys on current and new product concepts.
Source applicable external service providers, maintaining a mutually beneficial work-relationship
Manage online (web and mobi) subscriptions sales platforms (look & feel and content administration)
Scheduled communication to Publishers
Communication with subscribers and subscriptions infrastructure
Guide and support the CRM department to ensure consistency with the our brand values
Competitor analysis of the subscriptions industry
Manage budget and evaluate spend on campaigns
Manage budget spend with full ROI being completed per channel & per product
Automotive - Motor Vehicles : Marketing & Communications Manager From 2008-3 To 2009-3
Duties
Develop & manage marketing plans execute & maintain plans
Drive the development & implementation of the marketing strategy for the company in order to position its brand effectively & positively amongst all stakeholders in SA
Development & implementation of campaigns (above-the-line, below-the-line & online)
Responsible to integrate CRM into overall marketing mix & to implement online campaigns.
Liaising & co-ordination of creative briefs with the agencies
Conceptualise, manage & implementation of marketing initiatives as well as various other projects
Develop brand strategy, & monitor key trends, review performance of the brand & conduct brand audits
To implement the brand strategies, ensure brand adherence across the organisation & increase brand visibility
Development of brand concepts
Developing insight into the products, solutions & service offering
Ability to contribute to the development of strategic direction for the products
Educates & influences internal & external partners on corporate brand standards & key attribute/ company position messaging to ensure all communications are consistent & deliver the brand strategy.
To develop, manage & sustain a profitable brand by meeting consumer needs
Understanding of key marketing principles & ability to apply them effectively to the brand
Management of brands to ensure market share growth & maintenance
Brand /Product Innovation
Optimise brand visibility & recall
Promote & pursue the optimal visibility & reputation of the brand, public knowledge & consumption of its products & services, mass knowledge of its successes & plans through expert marketing, advertising & communication planning & delivery.
Commission & manage research, including Brand Audit & Focus Group Research, & translate research results into appropriate marketing actions
Protect & support the companys brand image by offering advice & direction on the use of brand
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