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CRM Specialist, Marketing Operations Specialist, Campaign Specialist, Lifecycle Marketing Specialist (Marketing, iGaming, SaaS, Tech)
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Candidate:
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562327
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Available:
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Available
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Location:
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Johannesburg
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Gender:
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Female
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1
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Candidate
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CRM Specialist, Marketing Operations Specialist, Campaign Specialist, Lifecycle Marketing Specialist
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R39000- R45000
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2 Calendar Months
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South Africa
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White
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42
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562327
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Certificate
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NQF5 Wealth Management
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Inbound Marketing Certificate:Understanding Behavioral Marketing and Customer Segmentation Maximizing ROI With Marketing Attribution and Experimentation Developing a Content Distribution Strategy Inbound Marketing Fundamentals Creating Content for the Buyer's Journey Getting to Know Your Customer Inbound Marketing Certification Next Steps Utilizing Marketing Automation and Artificial Intelligence Welcome to the Inbound Marketing Certification
Hubspot Marketing Hub Software Certificate:Understanding Segmentation in HubSpot HubSpot Marketing Certification Next Steps Getting Started With Email in HubSpot Understanding Reporting in Marketing Hub Understanding Social Media in HubSpot Introduction to Marketing Hub Creating Calls-to-Action in HubSpot Understanding Workflows in HubSpot Exploring the Contacts Database in HubSpot Creating a Campaign in HubSpot Using Buyer Personas in HubSpot Creating Forms in HubSpot
Fundamentals of Digital Marketing:Search engine marketing Social media marketing Email marketing Display advertising Video marketing Analytics and data Mobile marketing Content marketing E-commerce How all channels work together
Wealth Management:Financial planning principles
Investment products and markets
Risk management and insurance
Retirement planning
Estate planning basics
Regulatory compliance and FAIS
Client needs analysis
Ethics in financial services
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call center, Excel proficient, Filling, Hardware, word, call center, Excel proficient, Filling, Hardware, word, Filling, Hardware, AI, Canva, customer.io, GA4, HTML, Looker Studio, Microsoft365, MS Excel, Power Automate, Powerbi, Semrush, Workflow Automation
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iGaming : CRM & Lifecycle Specialist From 2024-11 To Current
Duties
- Own end-to-end CRM infrastructure including campaign architecture, technical setup, player data routing between gaming platform (Fundist) and CRM platform (Customer.io), and multi-channel delivery across email, SMS (webhook integration), and in-platform messaging.
- Designed and built a comprehensive behaviour-driven player lifecycle framework from scratch, spanning 13 funnel stages, 8 player archetypes, transition signal logic, channel rules, and messaging guidelines across 20+ country and language combinations.
- Manage active campaign operations across a registered database of approximately 10,000 players spanning 14+ countries, segmented by lifecycle stage, deposit activity, loyalty tier, and language.
- Produce HTML email campaigns across Customer.io and Fundist, including localised variants across 9 languages: EN, DE, FR, IT, FI, PT-BR, PT, ES, ES-MX, NO.
- Apply localised promotional infrastructure across multiple currencies (EUR, AUD, CAD, NZD, NOK and others) including promo code management and localised claim link architecture across language variants.
- Ensure all CRM communications meet compliance requirements and responsible gaming standards embedded within campaign workflows.
iGaming : Marketing Operations Manager From 2023-02 To 2024-11
Duties
- Conducted a comprehensive platform requirements audit across 7 domains — UX/UI, reporting, security, marketing capability, analytics/SEO, legislation, and technical support, for a turnkey casino build. Audit output became the operational blueprint for platform selection.
- Warned against Brazil as primary target market based on competitive density analysis (1,000+ competing casinos), low disposable income data, and insufficient acquisition budget. Recommendation was initially overruled, the business subsequently pivoted to Tier 1 markets, validating the original assessment.
- Led market entry research for Brazil including localisation, cultural analysis, competitor landscape, and emerging regulatory environment with no prior knowledge of the market or language.
- Built four branded SharePoint sites from scratch: a Marketing Operations hub (with integrated design request, promo request, calendar, budget tracking, and CRM tracker tools), a Policies & Procedures knowledge base with documented SOPs, a New Employee Onboarding portal, and an internal Learning Management System (Hit Me University Training Portal), creating a complete digital workplace infrastructure for a distributed team across three regions. Automated internal workflows using Microsoft Power Automate across leave management, creative brief requests, promotional approvals, and content sign-off processes.
- Participated in hiring process across a distributed team, wrote job specifications, conducted interviews, and contributed to hiring decisions for content, affiliate, and key support roles.
- Developed first quarter marketing plan with measurable goals suited to a new market entrant, led sprint sessions and cross-functional marketing calendar meetings to ensure strategic alignment.
- Contributed to budget planning for the first fiscal year; advocated for SEO and branding investment and secured branding budget, assisting with brand development from brief through delivery.
iGaming : Marketing Manager From 2022-05 To 2023-01
Duties
- Promoted to Marketing Manager following the departure of the previous manager, assumed full ownership of the marketing function during a period of significant operational strain and reduced budget.
- Conducted an independent end-to-end marketing audit covering historical spend, channel performance, site traffic behaviour, and acquisition strategy, identifying a 95% campaign URL drop-off rate as a critical and previously undetected acquisition failure.
- Produced a structured findings report with tool and resource recommendations required to address systemic marketing failures; business closure prevented implementation.
- Ensured all promotional material complied with South African Gaming Board requirements, including preparation and submission of campaign assets for regulatory approval.
iGmaming : Marketing Specialist From 2021-01 To 2022-05
Duties
- Led market research function: competitor analysis, USP identification, gap analysis, trend monitoring, CRM flow benchmarking, social media performance analysis, and player behaviour research.
- Expanded into design production to address capacity strain, creating campaign assets, promotional banners, and landing page materials in compliance with South African Gaming Board promotional requirements.
- Submitted all promotional creative for regulatory approval and ensured messaging adhered to gambling legislation guidelines.
- Filled operational gaps across marketing functions as the business scaled, demonstrating consistent adaptability in a resource-constrained start-up environment.
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Johannesburg
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Fourways
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English
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Afrikaans,Portuguese,Spanish
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Yes
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Johannesburg
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Yes
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Married
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Available
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Yes
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