Job Purpose:
- The main aim of the role is to assist the OTC division strategically across the marketing and new product environment.
- Management marketing activities for OTC, strategic planning and management of Agencies services provision and related budgets
- Scope of marketing- includes all brand related activities, divisional platforms and Sponsors of Brave campaign and digital
- The role also includes management of the new launch preparation and all related commercial marketing requirements
Key Job Outputs Commercial Marketing:
- Analyse market data and customer insights to develop targeted commercialisation strategies and campaigns.
- Collaborate with cross-functional teams, including sales, channel-marketing, and key account management to drive project success.
- Understand the Pharmaceutical and FMCG (Health) customer journey and tailor promotional efforts to meet their specific needs.
- Make data-inspired decisions to measure the effectiveness of marketing campaigns and drive strategic actions.
- Develop and maintain strong relationships with key stakeholders, internal and external.
- Ensure compliance with pharmacy regulations and good pharmacy practices in all business activities.
- Manage project budgets, timelines and resources effectively.
- Enthuse stakeholders on commercialisation endeavours.
- Develop and execute sales strategies that can be used to assist the commercial sales force, including product launches as well as brand focus sales tactics.
- Social and Digital Media content review and proofread to ensure content objectives are aligned with the plans set out in the Annual Digital Marketing Plan (Monthly).
- Quarterly report on campaign performances
- Manage above the line schedule tracker for TV commercials and radio voice overs.
New Product Launches:
- Co-ordinate and maintain tracker for new products artwork process
- Oversee the request of new launch product barcodes and prepares product samples for new products listing purposes (NLD Document Process)
- Supervise the application of new launched product Nappi codes.
- Oversee internal product item master for review by line manager and submission to IT for upload.
- Create Marketing/POS for new launch products and oversee approval, production and distribution.
- Oversee the listing of new launched products on Silo for pack shot and library update to ensure our customers access according to the specifications.
- Co-ordinate on going update of new launched products on internal communication channels.
- Create and maintain market forecasts and financial models (P&L) for all NBD prospects.
General Tasks:
- Co-ordinate and/or facilitate the request for quote with Channel teams - marketing material and POS for launched or products to be launched.
- Creation of Purchase orders and receipting for payment for digital payment services.
- Maintain and regularly update digital and commercial marketing budget trackers.
- Managing AI OTC packaging artwork approval process and liaise with relevant stakeholders on Commercial changes and communication.
- Product complaints - co-ordinate product returns/replacement for new/existing (aligned with the business and complaints department).
- Designated marketing lead assigned to all OTC Brands on Item Master to co-ordinate:
- In and outbound supply enquiries
- Customer enquiries
- Actions from various departments – Artwork, GQA, RA, etc
- Any task linked to an OTC brand within the organization where the item master is the source to delegate brand responsibility.
- Manage and co-ordinate the annual OTC MIMS update and production process. These include, but not limited to:
- Review of existing product listings, removal of products and submission of new product launches.
- Ensure correct compliance procedures are followed for review and approval before final submission to production.