Market Research, Consumer Insights, anything along these lines including hospitality and admin (Consumer Products - FMCG, Automotive, Hospitality, Travel And Tourism)

• Collecting online reviews for accommodation and tourism establishments
• Analysing reviews
• Providing clear recommendations on fixes
• Guest experience improvement
• Helping accommodation and tourism establishments increase bookings and improve reviews
• Post-stay review collection and analysis
• Helping accommodation and tourism establishments minimize low reviews published online

• Manage end-to-end market research delivery across multiple projects, from client brief and project design through questionnaire sign-off, field updates, analysis, reporting, and presentation.
• Design questionnaires and test survey scripts for CATI, CAPI, and online methodologies.
• Lead client communication across brief-taking, project updates, delivery timelines, and final results presentations.
• Monitor project progress across fieldwork, data processing, and table setup to support on-time delivery.
• Review tables and datasets for quality and accuracy before reporting.
• Conduct quantitative analysis (including awareness, usage, segmentation, and index-based analysis) and convert findings into actionable insights and story-led presentations.
• Manage templates and reporting processes for large tracker studies (including trackers valued at R5m+).
• Check and update dashboards in Power BI as part of reporting support.
• Conduct qualitative analysis (focus groups, IDIs, diaries), including thematic synthesis of findings.
• Use AI tools to improve reporting efficiency, tighten insight storytelling, and reduce time on repetitive analysis/admin tasks.

• Established a new department, including process design, systems implementation, equipment sourcing, and team setup.
• Recruited, trained, and managed a team of 3 on systems and workflows.
• Supported marketing strategy development across traditional and digital channels.
• Managed Google My Business locations and coordinated WhatsApp/email campaigns.
• Analysed Mailchimp campaign performance statistics.
• Led data cleaning, formatting, and maintenance across customer/product databases.
• Managed design, setup, implementation, and data preparation for a B2B sales portal and search database.
• Performed basic SQL functions and database management support.

• Provide overflow market research support to agencies at different stages of the project lifecycle (design-only, analysis/reporting-only, or full project delivery).
• Deliver end-to-end projects including client briefing, project design, questionnaire design, data collection planning, data analysis, insight generation, report writing, and presentations.
• Conduct telephonic and face-to-face interviewing where required.
• Design and run online surveys for digital data collection.
• Deliver digital marketing support including social media management, content planning, campaign planning, content creation, keyword research, Google Ads, Meta Ads, LinkedIn management, and Google Business Profile management. 

Managed research and digital media projects, including client service, account management, proposal writing, and project coordination.

Conducted trend analysis, desk research, consumer and B2B reporting analysis, and market-related interviews with senior stakeholders.

Delivered research operations including questionnaire design, online surveys, telephonic recruiting, respondent logistics, and fieldwork allocation.

Managed mystery shopping programmes, including questionnaire creation and video moderation logistics.

Oversaw quality control, team planning, and departmental priorities, including people management responsibilities.

Executed digital support work including Google Ads, Google Analytics, Facebook advertising/posts, email campaigns, and digital copywriting.

Project Management
Compiling and writing research reports
Creating and manipulating of pivot tables
Analyzing consumer data
Checking field updates
Creating questionnaires
Work with CATI, CAPI, PAPI and HAPI data collection processes
Work extensively with the NPS set up
Maintenance of the NPS project
Extensive verbatim checking
Customer experience research
Vehicle clinic where static and dynamic vehicle testing was done
Brand research
Managing project from proposal until completion – compiling presentation
Desktop research
Using software for consumer data analysis – in house software packages
Sending client field and project updates
Adhering to deadlines
Creating and checking code frames
Checking frequencies
Checking data tables
Checking client data files
Checking reports
Questionnaire design
Testing questionnaires
Preparing the contact/quota/tick sheets and various other field work materials
Liaising with various departments such as DP and field – local and international
Client meetings
Liaising with clients for questionnaire sign off
Completing client requests
Writing proposals
Presenting questionnaires and projects to field workers