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Contracts/ Service : Consultant - Marketing Head From 2010-4 To Current
Duties
Marketing and promotions
Strategic Market Development
Online advertising and direct marketing solutions
Relationship development & enhancement for long-term contracts, Distribution contracts with re-sellers and web designg mamanagement.
Forestry Import & Exports : General Manager & National Marketing and Sales Manager From 2007-12 To 2010-3
Duties
Operational team management; this involves the planning and recommendations around product mix requirements/ advising on import and export orders/ overseeing the operations manager/ cost management/ logistics of the timber division. (Logistics, production and operations reporting in
Marketing planning, budgeting and execution. ( Adv Agency & asst reporting in)
Media planning, advertising strategy and sign-off, media liaison, market research
Sales function management: Setting sales targets/ Key account management/ regional sales visits/ Product mix recommendations/ Customer Care where product issues arise/ Timber expense management and alignments/ Sales training. ( 7 Sales staff reporting in.)
International sales opportunity evaluation and development: Dubai/ Botswana/Mosambique.
Automotive - Motor Vehicles : Vice President - Communications From 2006-8 To 2007-5
Duties
Strategic Communications management for Renault South Africa, that includes the media relations, brand image, sponsorship, corporate projects, internal communications and events management (product launches/ conventions etc)
Agencies, suppliers and three staff members reporting in.
Member of EXCOM team
Strategic contribution to business decisions and impact of communication aspects
Media management: Media planning, relations, editorial, messages and specific aspects that contributes to brand building and corporate image.
Þ Stakeholder management: Contribution to CARS, NAAMSA, RMI, SAGMJ members and relationships as key players in the vehicle industry.
Implementation and reporting to international management in Paris with world class Communication Division under Carlos Ghosn. (CEO of Renault & Nissan
Telecommunications : Marketing Manager From 2005-12 To 2006-7
Duties
Market research of all IP Telephony suppliers worldwide. Data analysis, market evaluation for SA and setting marketing strategy in place to roll out a sales plan.
Other: Creating a corporate identity for iConnect and their range of products
Application of that identity across all communication aspects for the business. (marketing material, brochures, stationery, sales material)
Creating a new website that could communicate the business and its offering to the SA and international market. (Strategy, creative brief, content and execution management)
Creating credibility for iConnect as a new player in the Telecoms industry through effective Public Relations
Developing a communications strategy based on research results and business needs.
Executive participation in the product flow and roll-out to implementation. (Operational preparation to deliver to large corporate businesses)
Sales strategy and initial targets. Sales plan and material to support sales activity. (Business introduction, PowerPoint presentations, product technology made simple for new clients)
Corporate client relationship management. (Introduction, functions, 1stst meetings, follow through, retention strategy)
Initiating promotional activities for generic products and handing it over to the promotions department. Evaluate final results and feedback to amend the business plan.
Assisting in the practical & creative presentation material, once the technical teams have made their evaluation& proposal for a specific client.
Developing marketing material for promotions, exhibitions, advertising and exposure.
Writing all marketing copy needed for business communication and sales presentations.
Managing creative advertising agencies from strategic input, creative brief and design execution.
Automotive - Motor Vehicles : General Manager - Marketing From 2003-3 To 2005-11
Duties
Develop, manage and roll out strategic marketing plans as an extension of business expansion across 8 business units. These include: IFS SA Incorporated and Corporate, Lesotho, Swaziland, Botswana, Namibia, Business Support Services, FlexiFleet and Amasondo Fleet.
Other :
Direct and manage industry & customer research (analyse and feedback to sales teams) Worked with Business Intelligence 5. (Annual spend +/- R500 000)
Manage trade names & symbol searches & registrations (Legal agent: Spoor & Fisher)
Manage relationship interventions with key clients (around R1 mil a year) This includes new relationships or existing clients.
Set media strategy for the year and roll out with advertising agents (R1 million + special requests, surveys etc)
Design any sales support material, e.g. Brochures, presentations, branding material (sales budget)
Manage PR agent and editorial media coverage with assistant reporting in.
Manage any sponsorship participation, value exchange and exposure plans (Eco Challange)
Design and roll out Social Investment programmes for various business units.
(Through coordinators in each unit, eg Arrive Alive with Dept of Transport)
Environmental - Nature Conservation : Marketing Brand Manager From 1999-8 To 2003-2
Duties
Water Quality Marketing ¡V To counteract tactical marketing attacks from the bottled water industry that discredited tap water / Educate consumers about the intrinsic qualities of water.
Developed water quality strategy and sponsorship campaigns across the different aspects of the marketing mix.
Corporate Brand re-positioning to be accepted as a responsible business partner in bulk water supply, rather than a government tool and old ¡§board¡¨ association
Singled out Engineering expertise and marketed it as a business consulting expertise. (These included software of finer engineering analysis)
Wrote and approve advertising briefs, research briefs and project plans.
Implementation of an integrated marketing plan to the final result & project evaluation.
Developed campaigns to create environmental awareness between the public at large. (Documentary programmes, media workshops, functions in the environment, wetland rehabilitation programmes)
Turned Social Responsibility into a marketing tool for acknowledgement and exposure: (e.g. Sunday Times-Kellogg¡¦s Educational programme @R2.5 million)
Designed marketing proposals for water management tenders of Local Governments (where gov. outsource to business) ¡V e.g. JHB Water tender valued at R6 billion over 5 years.
Managed sport sponsorships as a vehicle to promote brand messages and enhance water usage (both drinking water and recreational usage) e.g. SA K2 Canoe Sponsorship @R700 000. These included pre- print, radio and television around the event.
Handled crisis issues in the media (Outbreak of Cholera in rivers running into the Vaal ¡V which supply Gauteng drinking water)
Handled the communication plan/ advertising plan around the Government¡¦s decision to Fluoridate water. (Rand Water was against it)
Handled the mkt. campaign against water purification devices versus tap water.
Directed the strategic message, design and rollout of the 2000-01 annual report
Subordinates: Marketing coordinators, advertising agencies, event agency and PR agency reporting in.
Food and Beverage : National Public Relations & CSR Sponsorship Manager From 1993-2 To 1999-6
Duties
Managed the CSR project between National Brands and SA Bakers Mini Cricket
Willarads music development CSR project and main sponsor
Coordination, budget control and management of brand sponsorship programmes.
Concept development of projects and management of regional teams across SA.
Implementation of a Customer Care Centre for product complaints and legal claims.
Þ National Management of all below the line promotions.
Management and implementation of media relationships. Implementation of an advertorial programme for brands.
Planning and implementation of sampling events at schools, shopping malls, health clubs and movie theatres.
Conference theme planning and execution for Marketing and Sales teams.
Internal communication strategy ¡V newsletters, motivation, information sharing.
Concept development and implementation of ongoing brand road shows (conducted at least weekly in all regions)
Below the line aspects of new product launches.
Achievements:
Record value added media coverage achieved through relationship management, rather than budget spent.
Created the Willards Sports Achiever programme (youth programme) in association with The Star, Beeld, Argus, KZN Mercury, Volksblad in all regions.
Formalised the Bakers Mini Cricket Sponsorship to enhance marketing product strategy. The sponsorship started as a handshake with Ali Bacher @R50 000 and increased in my time to R2 million plus. It is still running. It included operational agreements with provincial cricket boards, print, radio and TV adverts.
Successfully managed the Willards Music Development Programme with 4 x SABC radio stations for two years and achieved exceptional press coverage @ R1 million per year (when a million still had value!)
Achieved over R160 000 free media coverage for the Willards ISO 9002 quality standard award.
Created alternative channels for product sales through schools and special event promotional aspects
Managed the Vibe Tribet beach promotion during the festive season for Willards @ over R1.8 million , nationally.
Markets: Mainly youth market, across adult to elderly, all consumers (LSM 1-10)
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